How to start Video Marketing: A Guide for Startups


If you are planning to establish a startup, you already know that the way is long and not necessarily smooth. But here is a revelation, things do not need to be so tough at all. What you need to have your startup is a clear path of action. For example, you must already be aware of the vast impact that videos have on the audience of the virtual world. Employing these for marketing purposes will help solve a lot of problems for you and your startup.

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Now, the question arises, what do you need to make great videos? The answer is simple. You need an application/tool/software, for example, InVideo, some great pictures, logos and gifs, and of course, the classic, royalty-free music for your business videos to add that edge. The Keyword here is ‘royalty-free’. You do not want to be hit with a lawsuit, do you?

However, initiating the process is easier said than done. Moreover, a startup entails plenty of other things besides videos.

Here is a list of all the things that you should be doing to get your new company to run up the ladder.

You need a plan first.

The very first thing you need before you lay the founding stone of your startup, is a plan. Most people take this step for granted and jump into the great, blue ocean of multi-million dollar companies for sharks waiting to burp their carcass out. Do not be that person. Strategize. Think of a way to appeal to your audience. Think of something that will help you tell them how different you are, or, what more you are ready to offer than what they are receiving right now. Make a blueprint and stick to it as much as it is possible.

Sometimes, though, you will realize, it is best to throw out that plan to give way to your imagination. Here is something you should never forget in such cases: the plan doesn’t always work, but they lend you the structure needed to keep you disciplined throughout the process.

Then research the viability of the plan.

Only devising a plan does nothing. But it starts the process that you must move forward by verifying the validity and viability of the plan concerned. The best way to do that? Research. Mademoiselle, Google has all the answers you need. The question is, are you taking notes?

You should look up a few things while you research. Start by reading what others like you did. Check out their plans and note if that worked for them, or did they fall flat on their faces. The more you read, the more you will understand what will work out in the real world, and what won’t. Moreover, your perspectives will expand to accommodate pessimism, which is necessary, to a certain extent, to run a startup.

Who falls under your target group?

The next big task for you will be to circle out your target group. These are the people you will sell your products or services to. But there is a catch here. You need to be as specific as you can get, right from what they mostly do for a living, to their hobbies, to what kind of restaurants they like to visit, and what do they eat there, what kind of clothes they prefer to wear, and so on and so forth. The point is, be as specific and to the point, as you can get. All these details will help you create marketing campaigns that will help target them and make them feel understood.

Analyze alternate options to an internal team

One major mistake startup founders do is, they internalize their teams and hanker for in-office positions. The truth is, most of them do not have the budget to maintain the infrastructure. Most startups have peanuts when they start working. That amount of money can get you nothing, let alone an in-house working team. What happens instead? They lose more money than they could make and give up their aspirations of being a startup founder.

Now, what should you ideally do? Think of other available options like outsourcing. This is the 21st century and freelancers are everywhere. Up your game by outsourcing some amount of assignments to them. This will not only preserve the quality you expect but will also cut some costs.

Create videos

Now that most of the plan has been realized, and hopefully accomplished, it is time to delve right into the marketing area of your startup. This has to start with the creation of great content. Head over to any simple video editing platform available for video editing and create a video. If you have outsourced this, ask the freelancers to do it for you. Create one with a clear message and call to action. A video missing one or both of these will be deemed useless in the real world. A message motivates your viewers while the call to action button makes them take action. Do not be subtle in these areas. Be as loud and proud as you can get.

Promote the videos you have created

Once the video is ready, it is time to rev up the engines. Because you are good to go live! Make sure your social channels are prepared to handle the video. That means you should already have been promoting your social media presence. Once your video hits the platforms, talk about them on every post, in every conversation, and on every comment on your channels. Make your audience aware of this video and do not stop till it is out there.


Long story short, prepare for your startup. Do not treat it as a teenage mood swing if you want to make something out of it. Pay attention to your competitors. This will see you through on the tougher days.